Blind NYC was asked by Teen Nick to help them foster a new era of interactive commercials by anthropomorphizing QR codes. You get free stuff just by pointing your device at your TV.
This 15 second version was the primer spot, promting users to get ready to get their devices ready and their QR code reader app launched.
Storyboards
Creative Director ;Mark Bellncula
Art Director; Jim Robinson
Storyboards; Roger Hom
Animated by Akira Thompson and Dan Solomon
Executive Producer; Nick Litwinko
Produced at Bl:nd NYC