B&K in collaboration with Eyeball NYC created an experiential installation for the Super Bowl Boulevard, a weeklong fan event in NYC’s Times Square for Super Bowl XLVII. We created a series of animated infographics that were driven by SAP’s business analytic tools. These tools can look into the deepest parts of the internet and derive the sentiment of NFL Fantasy Football fans. Our team took data from SAP servers and turned it in to live content at the SAP pavilion, as well as screens at Metlife Stadium and on SAP’s website during the big game between the Denver Broncos and the Seattle Seahawks. The Stats Zone, driven by traffic via Instagram and Twitter, increased SAP’s online engagement by 521% and earned 512 million impressions.