Three of over 25 holiday spots for Kmart / Draft FCB Chicago, for the 2012 -2013 Holiday Season. In addition to the photo-real VFX product reveals, we also developed the "sparkle-look" over the live action.
Style frames, by art director Bryce Wymer
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/666b9277817d8bd8b05866af_rw_1200.jpg?h=4ff883304cc5dc7863582b871a26253c)
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/c9dbe242d38de656c21959f2_rw_1200.jpg?h=790a26dc8dcecfe1d7cc2f15fb1cf833)
Creative Direction by Mark Bellncula
VFX produced at Eyeball NYC by April Cuneo
Live Action shot by AAW Guillermo Navaro