Three of over 25 holiday spots for Kmart / Draft FCB Chicago, for the 2012 -2013 Holiday Season. In addition to the photo-real VFX product reveals, we also developed the "sparkle-look" over the live action.
Style frames, by art director Bryce Wymer
Creative Direction by Mark Bellncula
VFX produced at Eyeball NYC by April Cuneo
Live Action shot by AAW Guillermo Navaro