In collaboration with Vertuoso, Bell and Koola went to Hollywood CA to capture BTS footage of the latest Energice Frozen Sports Bar campaign shoot with Shaquille O'Neal. Mark Bellncula shot with a GoPro and a Nikon D810, edited and augmented with graphics using After Effects. All video was shot natively in 9:16, meaning sideways, and not center cropped from a 16:9 frame. 5 of 18 videos are shown here.