USA Networks came to Eyeball and asked for a refresh of their annual Westminster Kennel Club promos. They gave us existing footage, the same footage they have been using for the past five years, and asked for a "punnny" script.
Initial Pitch Boards.
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/4a5f36f1b719140205446bc5_rw_1920.jpg?h=031123894bc341d87a390ec98d99993b)
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/d33e5c109780bc0995fe0d43_rw_1920.jpg?h=5ab352ba0b011163631e36be10f15e3c)
Secondary Pitch Boards.
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/436586f51e9c0c1b7b820257_rw_1920.jpg?h=cc01de8215d835a1ca663d814c679f11)
![](https://cdn.myportfolio.com/5b3059a1de1c4dba6ec5ef48206eb56c/ab8f81a1a4d86bd5f72a6203_rw_1920.jpg?h=76f77199edae86227825370e21bd254b)
Writer/Creative Director - Mark Bellncula
Executive Creative Director/Music Supervision - Alex Moulton
Executive Producer - David Edelstein
Producer - Lauren Szollosi
Editor - Amilcar Gomes
Assistant Editor - Dan Wantz
Audio Editing & Sound Design - Sonia Manalili
Original Score - Anu
Technical Director - Dino Sanacory
Designer - Mark Bellncula
Designer - Matthew Lee
Motion Design - Amber Kusmenko
Motion Design - June Hong
3D - Sergey Polishchuk
3D - Claire Yawen Chang
VFX - Carl Mok
Compositing - Johan Wiberg
Compositing - Joe Brigati
Produced at Eyeball NYC